Data has frequently been regarded as an extremely valuable asset. In 2017, with the continued rise of software, artificial intelligence and machine learning, data is everything to SMEs, enterprise and government. This has been supported by key findings from The Economist, Forbes and Bloomberg.
The biggest shortfall in data collection has been the inability for companies to leverage this to drive business decision.
Graphical representation of data
Data visualisation is the graphical representation of data for the purpose of understanding, through visual interaction, key staff, client and customer information available to a business.
This is ultimately used as a means of driving business intelligence and decision.
By merging data from a variety of sources, such as a company's CRM, website, social and marketing processes, a business is able to better understand their customers. However, with this data presently scattered across a number of sources, understanding this on a grand scale becomes impossible.
Small and big data sets
Both small and big data sets are critical to business growth. Despite big data being key, understanding small data sets (such as a combination of 50 towns each with population lesser than 50,000) allows decision makers to amplify growth with existing business information.
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